This has been doing the rounds on the inter-webs today. It’s an interesting take, and a cool campaign, but I think I agree with the guys over at mobilecrunch. While I’m guilty of having my face down far more than I should, especially around my kids, I think it’s actually because I enjoy it, not because the present phone UI metaphore is too clunky (not that it isn’t clunky though).
Many a Sci-Fi writer has a decent take on this phenomenon in the future with their stories of massively wireless interconnected minds and the way people stare off into nowhere with absent eyes when they are busy communicating.


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